SWOT Analysis
Strengths
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Location - Strategically and internationally connected via the airport and DLR to central London
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Economic Action Partnership (LEAP) - The pooling of businesses to boost economic growth, job creation and skill development
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Enterprise zone - The capture of businesses rates that are reinvested back into area
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Transport investment into DLR (£600m)
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Nearby greenspace - E.g. Thames Barrier Park
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Waterfront = access for boats and water activities
Weaknesses
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Flight Safety Zone and flight path = noise pollution, no congregation of people allowed in the area and heights restrictions of buildings
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Land contamination on site
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Site size is large so hard to treat the area as a whole resulting in necessary split of redevelopment
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Listed and graded buildings add to the cost of regeneration and this splits sites up into smaller areas, which is harder to plan holistically and is not successful
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Dock height restricts simple transfer from land to water
Opportunities
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Crossrail potential with Custom House Station
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Water Asset
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Listed and heritage buildings that have potential to gain value
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Large site size offers more scope and possibility for ideas
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Activities and events potential
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Piggyback off Excel Centre events
Threats
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Airport Expansion
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Crossrail may not be able to support the predicted influx of people for work in the area
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Increased congestion due to the newly approved Silvertown tunnel meaning the area could potentially become a through route instead of where people want to spend time